Bespoke Food Photography & Social Media Workshop
We recently worked with Jane and she delivered a unique and insightful workshop for us in Food Photography and Social Media. All companies who attended the workshop left with a valuable insight into how they could improve their photography skills and implement these new skills daily. Feedback from the course was very positive and we look forward to working with Jane again.Emily Pegg, Business Development Manager, Innovation to Commercialisation, University of Chester.
There’s no getting away from the fact that for your business to succeed on social media you need great visual content, whether it’s still images or video.
And if you are in the food business the standard of photography can be very high. It’s simply not enough to take a quick snap on your phone if you want your photos to make people click, comment, share or, even better, visit your website. The more savvy business owners know that visual content plays a vital role and is worth investing in. As Instagram, Facebook etc have a voracious appetite and demand regular ‘feeding’, it’s not always practical or cost effective to use a professional photographer. I usually recommend that ‘hero’ shots for websites and print material are done by a professional and that someone in the business is trained to a good level to do ‘everyday’ shots for social media.
So now the typical small business owner must don yet another hat, in addition to managing, accounting, selling, marketing and producing, he or she must also become a photographer.
Some people are naturally creative and find taking good photos quite easy, but for others it’s very daunting. And food photography isn’t just about clicking the shutter button. You have to understand light, food styling, composition, camera or phone settings and editing.
I’ve been training small businesses in these skills for several years and love seeing people’s confidence and ability grow. I was, therefore, thrilled when the business development manager for NoW Food at the University of Chester asked me to run a workshop for them. NoW Food offers support for young food businesses in marketing, product development, production, testing and other valuable skills. They recognise the role of high quality photography in a business’s success.
I put together a two day workshop on Food Photography for Social Media, using cameras and / or smartphones. On the first day we concentrated on the food photography and on the second day, the editing and preparation of the images for social media.
The workshop booked up immediately and we agreed to add another, so in total we had twenty small business owners attending. On day one students styled and photographed scotch eggs, samosas, lemon curd, biltong, human grade dog food, clotted cream, pickles and more.
Of course taking the photograph is only the start, as you also need to know how to edit and re-size for different types of posts on social media, so this was our focus on day two. For the people fairly new to social media we shared tips and strategies for building an online presence, with the emphasis on keeping it manageable and practical for the busy small business owner.
Investing a couple of days in this type of training will, without doubt, be of great benefit to the people who attended and it was fantastic that it was facilitated by the lovely team at NoW Food.
If you are interested in a bespoke photography workshop for your business (food or non-food) please get in touch for a chat about your requirements.