How to create high impact images for social media

 

high-impact-images

Two of my passions are photography and  blogging and I offered to talk at a business networking group (Forward Ladies Cheshire and South Manchester) about how to create high impact images for social media. Images are extremely valuable currency in social media terms – take a look at this blog post 4 Ways to use Images in Social Media where you can see why images are so important and how you can still post images even if your product or service isn’t that sexy. Imagine if you were marketing a remedy for erectile dysfunction, for example! What images could you use?!

We are not all lucky enough to be professional photographers so I included in today’s talk some tips on how to take better photographs with a camera phone.

how-to-take-better-photos

You could also take a look at this blog post From Snapshots to Great Shots in 7 Steps.

However, having good images isn’t enough to ensure your posts get noticed.  Just take a look at Pinterest and Facebook and see which images grab your attention and communicate most effectively with you.

effective-images-for-Pinterest

Images with text on them tell you what the post is about and attract your attention more quickly than a plain image. But I’m not a graphic designer so how do I make my posts look professional without paying someone else to do it for me? The answer is Canva, a website which makes graphic design easy for anyone. There are templates, images, all sorts of graphic design elements, fonts. It’s all drag and drop and if you can use Word, Powerpoint etc you’ll be comfortable with it in a matter of minutes. There are also lots of tutorials and tips on how to use colours, fonts and photos and it’s worth following Canva on Facebook too.

graphic-design-with-Canva

 

I’m a complete addict to Canva now. It’s so simple and intuitive to use and best of all it’s FREE, unless you use any of its imagery, for which you pay $1 per picture. Give it a go and start making your social media images stand out from the crowd.

If you want to improve your photography skills I run courses on how to take pictures for social media and blogs and regularly do blog posts with free tips and advice.

Did you like this blog post or find it useful? If so, please leave a comment, sign up for email reminders at the top of the page or share it with your friends (or even better, all three!!). Thank you – Jane :-)

, , , , ,

3 Responses to How to create high impact images for social media

  1. Toni September 8, 2014 at 8:13 pm #

    Lots of great tips and info here Jane. Thank you, very much appreciated!

  2. Marie September 9, 2014 at 7:08 am #

    I really must look at Canva and resurrect my badly neglected blog.

    • Jane Burkinshaw September 9, 2014 at 4:57 pm #

      You could post some lovely photos of food. We can look at this and Canva at your next lesson if you like.

Leave a Reply